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Measuring your results with WebStats
Now you can know more about your site visitors than you ever did.

The WebStats Log Analyzer is the ideal solution to find out exactly what you need to know about website statistics. Whether you have a small, medium or large website, the WebStats Log Analyzer is the solution you need to track information on pages viewed, site visitors, browsers used, http errors and similar useful web site usage statistics on your site. WebStats analyzes your web server log files and presents website statistics using colorful graphs and tables.

WebStats can generate the following reports:

Site Activity. Activity in terms of hits, page views, client sessions and bandwidth over a period of time.

Watch Activity. Earmark certain web pages and see how many times they were visited.

Client Activity. See what IP Addresses and Domains visitors come from, countries, organizations, regions and authenticated users.

File Activity. See which files and pages are downloaded the most and the least. Top entry and exit pages, if your site was book marked and get detail on server attacks.
Advertisements. Track ads viewed and clicked.

Browsers and Browser Capabilities. See what browsers are used and their capabilities.
Referers. Who sent traffic to your web site, what keywords were used at Search Engines etc.
Errors. What errors happened on your site, what requests caused the errors, also server errors.
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I've read about link exchanges a lot recently. I've seen a lot of people who say that their predictions that link exchange would stop working saying that they were right, and that they don't work, and that they in fact hurt your website. Let's stop right there. Proclaiming the death of link exchanges is still a little premature.